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Benefits Of Trademark Registration In India


In the Indian Union, trademark (brand name) rights arise through use as a trademark. There is no legal requirement to register a trademark. However, there are multiple benefits to having a trademark registered with the Indian Trade Marks Registry (TMR).

Trademark registration is perhaps the most important piece of a company’s intellectual property protection program. Without trademark registration, a company relies solely upon common law rights in the geographic area in which it uses the trademark. Most significantly, without registration, a latecomer may register a mark identical or similar to the company’s mark. This registration by another user may block the expansion of the company’s use of its trademark in other areas or may block the company’s later attempt to register its trademark. That’s definitely a hard pill to swallow for the company which could have averted these problems with early registration. If the company had registered it prior to the other user, the TMR would have denied the other’s same or confusingly similar trademark. In addition, the company would always have rights superior to the latecomer, and would not be blocked in its expansion plans.

In addition to the above, trademark registration benefits include:

o Trademark registration provides constructive notice of the registration, and defeats a claim that an infringer did not know that the company’s trademark was registered;

o Trademark registration establishes jurisdiction to file a trademark infringement action at plaintiff’s place of business;

o Trademark registration may be the basis for awarding damages;

o Trademark registration establishes the presumptive right of the trademark owner to use the trademark throughout the country;

o The presumptive right can become incontestable with use of the mark within five years and one month;

o Other companies that conduct a trademark search prior to adopting a trademark would most likely NOT adopt a mark closely the same or similar to the company’s trademark;

o A registration on the Trademarks Register can be the basis for the seizure of counterfeit or infringing merchandise; and

o For those companies that wish to expand internationally, the date of registration may be used as the priority date in other countries, if they are a member of an international treaty, such as the Paris Convention.

Advantages and Disadvantages of Point of Sale Thermal Receipt Printing


The POS (Point of Sale) otherwise commonly referred to as the ‘cash register’ is the lifeline of any business as it basically acts as an ‘inlet’ for profits and thus having a reliable, effective and cost efficient POS is pivotal to the success of businesses big or small.

There are a variety of POS solutions that differ from one another significantly regardless of the fact if they are ‘standalone’ systems or networked due to the interconnected hardware that comes with these systems. Some are attached to conventional dot-matrix printers that adds to the noise of the business premise as the print heads hammer away at toner soaked ribbons that come in all sorts of shapes and sizes while others resort to laser printers, inkjets, bubble-jets and thermal printing.

There is no doubt that each of these ‘systems’ do have their own advantages, but when put to the test, it does seem that the winner of the lot in the POS ‘receipt printing’  arena are the thermal print systems. The reason as to why this printing system has been selected by us as the best solution for POS system is based on 5 essential business factors which include:

Quiet & Rapid Output

Thermal printers are silent but fast as opposed to dot matrix printers that crank away line by line while your customer stares at his purchases trying to blot out the ‘cranking’ of the dot-matrix. Thermal printers on the other hand slide out the receipt quietly in an instant as the print head is positioned in such a way that the ‘heat resistors’ on the print head have the image ready as the thermal paper rolls out.

Cost Effectiveness

Every single cent spent is a cent lost to the business and as such minimising cost must be incorporated into every aspect of the business. In this regard, thermal printing systems hit a home run as thermal paper rolls are incredibly cheap and easily available just about anywhere compared to dot-matrix receipt paper rolls that are not only expensive, but at times difficult to obtain. Plus, there is no ink and these thermal printers use much less power than most other printers.

Low Maintenance

Besides savings on ink, receipt paper rolls and energy, thermal printers are also very easy to maintain as these machines have no more than one or two moving parts and maintenance of these printers can be easily managed by in house employees. Inserting the thermal paper rolls is actually quite easy and takes up a fraction of the time that is required to replenish receipt paper on other types of printers.

Clear Output

Thermal printing technologies have evolved and in recent years are able to deliver high resolution graphics if needed. Business owners do not have to contend with smudges, spots, unreadable prints and other common issues that plague POS systems.

Disruption Free Operations

The worst thing that could happen at a POS unit during a long queue is the printer runs out of ink, the paper gets jammed or the print head ‘double hammers’ digits. These situations add to the inconvenience of the customer and subsequently their satisfaction levels which are bad for business. Thermal paper roll receipt printing systems are not attached to these disruptions due to the simplicity of the system itself.

Beyond Buzz Reviews New Crowdfunding Ideas

Beyond Buzz is a marketing firm located in Hollywood that helps people turn their ideas into lucrative crowdfunding projects. Launch a successful crowdfunding project takes time, money, and a unique idea. Beyond Buzz helps entrepreneurs with the complex setup, crowdfunding launch, and all the crowdfund promotions necessary to raise any significant funding.

You can use to help you launch a crowdfunding project on Kickstarter or Indiegogo. The process of hiring Beyond Buzz can range from one day to several days, depending on where you are at with your crowdfunding idea and project. If you have many ideas and are not sure what kind of crowdfunding project you’re going to launch then you may not be ready to partner with Beyond Buzz right away. However, if you already have a project idea that you want to crowdfunding soon or even have active project then you will be approved much faster.

Beyond Buzz only partners with projects that it believes they can help make successful. This is sometimes difficult due to the diverse nature of crowdfunding. There are many gadgets or widgets that one would not think could raise hundreds of thousands of dollars, yet we all know cases where that’s exactly what happened. This makes the Beyond Buzz review process important because they use data from previous projects as well as changes in crowdfunding trends to determine not only how much you can raise, but what is required to help you get there.

Partnering with can give you a serious edge when it comes to crowdfunding. From the very beginning all the crucial steps to having a winning project are covered by their team. Beyond Buzz use their experience to help you setup a project page that converts new visitors into backers, and also how to structure the pricing to maximize funding. After the project page is setup correctly you are ready for pre-launch marketing to generate some buzz.

Once Beyond Buzz is finished helping you set up a great project page and sets the foundation for marketing, you’re now ready for your first full blown crowdfunding launch! Once you press Live on your Kickstarter or Indiegogo page then there’s no going back. You’re now showcasing your idea to the world. The next step of course is to let the whole world know that you exist, especially the right audiences. then targets your best audiences and launches an aggressive crowdfunding promotion. This is where most crowdfunders really feel that Beyond Buzz brings much needed value to the table. They are able to promote your project on social media, launch Facebook ads, and pitch your project to the media. After your project is funded you’ll track all the funding from Beyond Buzz’s efforts and share a percentage of the sales they brought you. Although the review process can be intimidating at first, partnering with Beyond Buzz is simple and rewarding. If you’re launching a project on Kickstarter or Indiegogo then make sure to have Beyond Buzz review your idea and help you with the entire process.


TWILX – Finding The Best SEO Pricing is A Piece of Cake


We urge you to not make the mistake that 8/10 businesses make when they look for SEO Pricing in Australia! If you’re like most people, it’s very easy to get confused by the vast SEO Pricing differences that are offered throughout Australia. You may even become surprised by the quantity of SEO Companies that are advertising phrases like; “The Cheapest SEO Prices” or “Best SEO Pricing Services” and we are guessing that you are keen to find out the truth once and for all?

Do you want to get your website see by more visitors by increasing your Google rankings to Page #1? Are you looking for the best SEO Pricing in Australia from an SEO Agency that is 100% Australian owned and that also offers the best SEO Services? If so, you need to make sure that you’re selecting the right company that offers affordable SEO Pricing but doesn’t break your budget. It’s easy to get caught up in looking for the cheapest Australian SEO Pricing for your business but that isn’t the best way to go about things at all.

There are a lot of SEO Agencies offering competitive SEO pricing on the internet together with a ton of competition that are all trying to win new business. You should avoid less credible SEO Agencies that offer the cheapest rates and instead try to find an agency that offers SEO Pricing that meets your budget. It is not wise to just go with ‘the cheapest’. As the saying goes; “You get what you pay for”.

Choose quality over quantity and don’t focus on the cheapest price.

If you’re only searching for the cheapest price than your going about things the entirely wrong way. By using an SEO Agency that has higher prices but at the same time is in-line with your budget, this is called Affordable SEO Pricing. Don’t base your final decision on choosing a company just because they advertise having the cheapest SEO services in the world because we can assure you that they will be likely outsourcing their work to less credible individuals and/or organizations.

What should you do?

Do your own homework by identifying who the most well-known Digital Marketing Firms are in your country/area. Make sure you take the next step to contact them and receive a free quote for the SEO Pricing they offer. By doing this, you will have the knowledge of what the ‘medium/average price’ is of the SEO that you’re needing so you can compare SEO Prices.

What if I make a bad choice with an SEO Agency that outsources their work?

If you made your choice of agency based upon the lowest price, that was a mistake. Like we covered off earlier, your goal is to select an SEO Agency Australia that has the best quality service and is affordable for your budget.

If you did end up making a bad choice you could get a Google Penalty!

Lots of ‘Cheap SEO Agencies’ resort to BlackHat SEO. They just don’t care about your business because, why should they?  They already got your money so they just provide the worst SEO service possible; BlackHat SEO. Google hates this and will not hold back to ‘black mark’ your website and can even ‘de-list’ your website from the index too. Just know that if your website does receive a Google Penalty, then you can expect to lose about 90%+ of the organic traffic to your website.

Recovering back those rankings that you lost is no easy feat either. So don’t make the mistake of choosing your new SEO Agency incorrectly.

Your next steps…

Speak with a consultant that is unbiased and is across every avenue of SEO before you do anything that could jeopardise your business and be sure you to find SEO Pricing that works for you.

Possible Job Interview Questions You Need to Know about

There are many of the standard interview questions which are supposed to be answered by the candidates who are interviewing for a newly opened job or for a promotion from the current employer. In this case, we are going to discuss the vertical position on the career ladder that means the job promotion interview. When the job is to be filled with internal employee, you must be prepared for the questions which could be asked by the employer that what makes you more suitable for this job than others. And this time you have to be more careful about your answers because you can’t put your colleagues or mates under the bus. As you have to work with these individuals and presenting their negative, points in front of the interviewer may throw you out of the contest.

Job Promotion Interview Questions

There are plenty of questions which the interviewers can ask from you such as…

  • What you think about your current job?
  • What do you feel at current position of the job?
  • Why do you want the promotion?
  • What will you do in the first three months if you get promoted?
  • How will you behave with your mates if you are passed up for promotion?

Just like these questions, they will pass you through a questionnaire process to conclude about your thoughts and to check out your capability to get the promotion.

How to get prepared?

The interviewers and job manager want a person who is fit for their job. All you has to do is to answer them confidently that you are capable to do the tasks which are required to do the job and you have to assure them and convince them to promote you to the next position.

Such job promotion interview is not easy at all because often, many employees gets excited and used to believe that they can get such promotion easily as they are currently working for company. Following are some of the tips by using which you can get yourself prepared for the job promotion interview.

£  Mention your experience and the skills which you got by working in the company. This will differentiate you from the external candidates.

£  Give examples of your various accomplishments and projects and most importantly your future goals too.

£  Don’t get over-excited and be prepared for the promotion interview.

£  Dress professionally. As the people who are interviewing you also works in the office, so make sure to dress up like what they typically wear to the office.

£  Try to create a good impression on them by showing off your abilities and skills.

£  At the end, a thankyou letter can also help you to present a good image of yours. By doing such acts, you are highlighted in their views and the chances of getting the promotion gets enhanced.

Even though you know that you are currently working for the company, stay professional during the interview and don’t lose your professional attitude.