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Why Hiring Professional SEO Service Is Important for Your Digital Marketing Strategy

SEO is a necessity in the world of modern digital marketing. In the era where everybody consults Google first before purchasing something, you are missing out on something big if you don’t apply SEO practice in your business’ digital marketing strategy.

To make the most out of your page optimizing technique, hiring the best SEO services in London will take you one step further beyond your competitors. The most important reason why hiring professional service is more beneficial for your business is because it will save your precious time.

SEO is not only about putting one keyword here and there. To guarantee the best result, it needs researches regarding the most optimal keywords that will bring visitors, techniques that will convert the click into purchase. All of them require time, a lot of it for that matter. Instead of spending your time to think about how you can optimize your page, it will be better if you use it to improve your product and service and let the experienced SEO service handle your digital marketing strategy.

Furthermore, SEO technique that works doesn’t come out of a magician’s hat. It is a combination of professional software and experiences. They know what techniques that will be suitable for your business, and most importantly they will not take the shortcuts by using blackhat techniques. As a result, you don’t have to worry the search engine will punish your website.

In addition, SEO experts know how to make the most out of local searches. It is the local customers that will give the most profit for you and you want them to be able to find you. Experienced SEO services in London can help you with that. They will increase your exposure and help you make contents that the locals like which make your business look even more attractive.

The History of The Apple iPhone

As of 2017 the Apple iPhone has been around for 10 years.  That is a decade of apple delivering quality touch screen products to consumers around the world.  The first Apple iPhone is much different than what we see today but it was what paved the road to release what we now consider one of the best phones in the world.

Apple’s first music product was the iPod, a device that you could play music on and store a large number.  Far more than you could have on a CD.  In June 2007, Apple released a combination of its iPod and a phone with a touch screen.  Users also enjoyed the benefit of having internet access on the device.  This was a major step forward in technology.

Many people heralded Steve Job’s keynote speech on the Apple iPhone as one of his biggest release presentations of all time.  Little did Jobs know when he gave the presentation that it would change the electronics world.  It spurred development of many devices and inspired tech developers around the world.

At first, users didn’t have much access to apps.  The device shipped with all of the apps pre-installed on the device.  Then later the app store was released.  Releasing a store for users to buy or download apps changed the world further.  Now there was a new industry, one that worked around the idea of developing phone programs.  Something that had only existed on a miniscule scale until then.

Now the app developing industry is a multi-million-dollar business sector.

While it is obvious that most of the software that went into the first Apple iPhone, not so obviously a lot of hardware was designed specifically for the iPhone.  For example, the glass that was used for the screen was developed but had not had a purpose yet.  It was quickly picked up by Apple as they realized the importance it could play in being protective for screens.

What appealed to a lot of users was the fact that it could use the same charger that their iPods did.  This cable could charge their battery but more importantly, it could connect to your computer to download music to the phone.

At the point that the first Apple iPhone there were several other “smartphones” on the market but these were traditional Blackberry style devices with mechanical keys.  Some devices had styluses but they were not easily receptive to touch.  They also had smaller screens.

The iPhone really made changes in the smartphone industry, redefining the whole term.

In the modern world, you know of two major competitors in the smartphone industry, the Apple iPhone and Google’s Android OS.  Not everyone was aware that Google was actually a partner when the first iPhone was launched.  Google was working with Apple to develop the device but more than that, the Google CEO was on the Apple Board of Directors.

Google’s goal on working with Apple was to prevent Microsoft from dominating the mobile device industry.  Looking back now, that is somewhat comical because Apple quickly became the lead company in the industry.  However, this was noticed by Google and they backed out quickly.  Google went to focus on Android which became a close runner for a leader in the industry.

Google attempted to even stop producing their apps for Apple devices such as the Apple iPhone.  However, when they tried this they found that they lost support from a large number of Apple users.  Google reinstated support for Google Maps on Apple devices.

Apple iPhone is an amazing device that really fueled an industry and broke the boundary between science fiction and reality.  Since then Apple has not let its customers down.  Each device that is released (about 1 per year) has continued to offer marked improvements.  With the current device being an iPhone 7 they are still leading the industry.  It won’t take long for the newest addition to the Apple iPhone line to come out with the iPhone 8.

Don’t take our word for it though.  Take a look at some of the hands on, in-depth reviews that we have of the iPhone.

Benefits Of Trademark Registration In India

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In the Indian Union, trademark (brand name) rights arise through use as a trademark. There is no legal requirement to register a trademark. However, there are multiple benefits to having a trademark registered with the Indian Trade Marks Registry (TMR).

Trademark registration is perhaps the most important piece of a company’s intellectual property protection program. Without trademark registration, a company relies solely upon common law rights in the geographic area in which it uses the trademark. Most significantly, without registration, a latecomer may register a mark identical or similar to the company’s mark. This registration by another user may block the expansion of the company’s use of its trademark in other areas or may block the company’s later attempt to register its trademark. That’s definitely a hard pill to swallow for the company which could have averted these problems with early registration. If the company had registered it prior to the other user, the TMR would have denied the other’s same or confusingly similar trademark. In addition, the company would always have rights superior to the latecomer, and would not be blocked in its expansion plans.

In addition to the above, trademark registration benefits include:

o Trademark registration provides constructive notice of the registration, and defeats a claim that an infringer did not know that the company’s trademark was registered;

o Trademark registration establishes jurisdiction to file a trademark infringement action at plaintiff’s place of business;

o Trademark registration may be the basis for awarding damages;

o Trademark registration establishes the presumptive right of the trademark owner to use the trademark throughout the country;

o The presumptive right can become incontestable with use of the mark within five years and one month;

o Other companies that conduct a trademark search prior to adopting a trademark would most likely NOT adopt a mark closely the same or similar to the company’s trademark;

o A registration on the Trademarks Register can be the basis for the seizure of counterfeit or infringing merchandise; and

o For those companies that wish to expand internationally, the date of registration may be used as the priority date in other countries, if they are a member of an international treaty, such as the Paris Convention.

Advantages and Disadvantages of Point of Sale Thermal Receipt Printing

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The POS (Point of Sale) otherwise commonly referred to as the ‘cash register’ is the lifeline of any business as it basically acts as an ‘inlet’ for profits and thus having a reliable, effective and cost efficient POS is pivotal to the success of businesses big or small.

There are a variety of POS solutions that differ from one another significantly regardless of the fact if they are ‘standalone’ systems or networked due to the interconnected hardware that comes with these systems. Some are attached to conventional dot-matrix printers that adds to the noise of the business premise as the print heads hammer away at toner soaked ribbons that come in all sorts of shapes and sizes while others resort to laser printers, inkjets, bubble-jets and thermal printing.

There is no doubt that each of these ‘systems’ do have their own advantages, but when put to the test, it does seem that the winner of the lot in the POS ‘receipt printing’  arena are the thermal print systems. The reason as to why this printing system has been selected by us as the best solution for POS system is based on 5 essential business factors which include:

Quiet & Rapid Output

Thermal printers are silent but fast as opposed to dot matrix printers that crank away line by line while your customer stares at his purchases trying to blot out the ‘cranking’ of the dot-matrix. Thermal printers on the other hand slide out the receipt quietly in an instant as the print head is positioned in such a way that the ‘heat resistors’ on the print head have the image ready as the thermal paper rolls out.

Cost Effectiveness

Every single cent spent is a cent lost to the business and as such minimising cost must be incorporated into every aspect of the business. In this regard, thermal printing systems hit a home run as thermal paper rolls are incredibly cheap and easily available just about anywhere compared to dot-matrix receipt paper rolls that are not only expensive, but at times difficult to obtain. Plus, there is no ink and these thermal printers use much less power than most other printers.

Low Maintenance

Besides savings on ink, receipt paper rolls and energy, thermal printers are also very easy to maintain as these machines have no more than one or two moving parts and maintenance of these printers can be easily managed by in house employees. Inserting the thermal paper rolls is actually quite easy and takes up a fraction of the time that is required to replenish receipt paper on other types of printers.

Clear Output

Thermal printing technologies have evolved and in recent years are able to deliver high resolution graphics if needed. Business owners do not have to contend with smudges, spots, unreadable prints and other common issues that plague POS systems.

Disruption Free Operations

The worst thing that could happen at a POS unit during a long queue is the printer runs out of ink, the paper gets jammed or the print head ‘double hammers’ digits. These situations add to the inconvenience of the customer and subsequently their satisfaction levels which are bad for business. Thermal paper roll receipt printing systems are not attached to these disruptions due to the simplicity of the system itself.

Beyond Buzz Reviews New Crowdfunding Ideas

Beyond Buzz is a marketing firm located in Hollywood that helps people turn their ideas into lucrative crowdfunding projects. Launch a successful crowdfunding project takes time, money, and a unique idea. Beyond Buzz helps entrepreneurs with the complex setup, crowdfunding launch, and all the crowdfund promotions necessary to raise any significant funding.

You can use BeyondBuzz.com to help you launch a crowdfunding project on Kickstarter or Indiegogo. The process of hiring Beyond Buzz can range from one day to several days, depending on where you are at with your crowdfunding idea and project. If you have many ideas and are not sure what kind of crowdfunding project you’re going to launch then you may not be ready to partner with Beyond Buzz right away. However, if you already have a project idea that you want to crowdfunding soon or even have active project then you will be approved much faster.

Beyond Buzz only partners with projects that it believes they can help make successful. This is sometimes difficult due to the diverse nature of crowdfunding. There are many gadgets or widgets that one would not think could raise hundreds of thousands of dollars, yet we all know cases where that’s exactly what happened. This makes the Beyond Buzz review process important because they use data from previous projects as well as changes in crowdfunding trends to determine not only how much you can raise, but what is required to help you get there.

Partnering with BeyondBuzz.com can give you a serious edge when it comes to crowdfunding. From the very beginning all the crucial steps to having a winning project are covered by their team. Beyond Buzz use their experience to help you setup a project page that converts new visitors into backers, and also how to structure the pricing to maximize funding. After the project page is setup correctly you are ready for pre-launch marketing to generate some buzz.

Once Beyond Buzz is finished helping you set up a great project page and sets the foundation for marketing, you’re now ready for your first full blown crowdfunding launch! Once you press Live on your Kickstarter or Indiegogo page then there’s no going back. You’re now showcasing your idea to the world. The next step of course is to let the whole world know that you exist, especially the right audiences.

BeyondBuzz.com then targets your best audiences and launches an aggressive crowdfunding promotion. This is where most crowdfunders really feel that Beyond Buzz brings much needed value to the table. They are able to promote your project on social media, launch Facebook ads, and pitch your project to the media. After your project is funded you’ll track all the funding from Beyond Buzz’s efforts and share a percentage of the sales they brought you. Although the review process can be intimidating at first, partnering with Beyond Buzz is simple and rewarding. If you’re launching a project on Kickstarter or Indiegogo then make sure to have Beyond Buzz review your idea and help you with the entire process.