How Relevant are Press Releases for Digital Marketing & PR Strategy?

I was appalled to know that how a big chunk of people think Press Release as an old-fashioned strategy. I know many people who got a chance to hit their position under the spotlight by using Press Release. If somebody believes in Press Release being an out of trend thing, then they better get their trend alerts on time. With introduction of modern press release firms like NewswireNEXT press release marketing has become one of the crucial aspects of digital Marketing.

From creating content and going through different levels of editing, revising, reviewing and finally publishing it on an online media platform, Press Release actively takes part in giving it an outline, a stronghold and enough exposure to reach the targeted audience. Press Release also serves as a filter and allows only that material to publish and make its way through the audience that is approved by all stakeholders on board.

In this world, if we give a quick review to all the multimedia channels and other digital platforms, then the content marketers and public relations professionals raise questions over the importance of the press release. They find it better to give their cards to other promoting strategies instead of a press release. Brands and authorities still ponder over the notions that whether they should give up on the press release or hold onto it.

A challenge made possible in history:

In Pennsylvania, back in 1906, a train wreck in Atlantic City claimed 53 lives. Ivy Lee, who managed public communication for his client, needed to make some contacts with media persons before matters got out of hand. At that time, first, ever press release was made by Lee. He announced to all the emerging newspaper’s and reporters to witness and gather facts about the scene. At that time, people only wanted to know what exactly happened and how will they overcome the loss. They didn’t want stories, but facts. This Press Release became the first brick cemented for the company’s promoting strategy. With time, as communication became better through other efficient sources, the importance of press release faded. To make press release successful, it is compulsory to not only publish the content but also help it reach its targeted customers.

Huge investments are being made:

Press Release has a lot of importance in the world of software and media marketing. Unfortunately, some digital marketers have yet to explore this strategy. Last year, purchase of PR was finalized is $841 Million. This shows that how valuable press release is. This is a loud and clear message to all those companies and brands who underestimate this strategic plan. The press release is triumphant in making it stand out in the software world. Attachments, assets, resources are some important things which accompany press release so that its value can shoot.

Press release differs from news stories:

Press release and news stories are two different things. Don’t mix them up. A press release states only facts and figures. They talk about professionalism and expertise concerning brand’s voice. For example, suppose a brand releases a new product in the market. Now, a press release will mention its both positive and negative aspects. They enlighten the readers with every minor detail.

Press Release was, is and will remain one of the strongest strategies to promote content in the digital world.