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How Relevant are Press Releases for Digital Marketing & PR Strategy?

I was appalled to know that how a big chunk of people think Press Release as an old-fashioned strategy. I know many people who got a chance to hit their position under the spotlight by using Press Release. If somebody believes in Press Release being an out of trend thing, then they better get their trend alerts on time. With introduction of modern press release firms like NewswireNEXT press release marketing has become one of the crucial aspects of digital Marketing.

From creating content and going through different levels of editing, revising, reviewing and finally publishing it on an online media platform, Press Release actively takes part in giving it an outline, a stronghold and enough exposure to reach the targeted audience. Press Release also serves as a filter and allows only that material to publish and make its way through the audience that is approved by all stakeholders on board.

In this world, if we give a quick review to all the multimedia channels and other digital platforms, then the content marketers and public relations professionals raise questions over the importance of the press release. They find it better to give their cards to other promoting strategies instead of a press release. Brands and authorities still ponder over the notions that whether they should give up on the press release or hold onto it.

A challenge made possible in history:

In Pennsylvania, back in 1906, a train wreck in Atlantic City claimed 53 lives. Ivy Lee, who managed public communication for his client, needed to make some contacts with media persons before matters got out of hand. At that time, first, ever press release was made by Lee. He announced to all the emerging newspaper’s and reporters to witness and gather facts about the scene. At that time, people only wanted to know what exactly happened and how will they overcome the loss. They didn’t want stories, but facts. This Press Release became the first brick cemented for the company’s promoting strategy. With time, as communication became better through other efficient sources, the importance of press release faded. To make press release successful, it is compulsory to not only publish the content but also help it reach its targeted customers.

Huge investments are being made:

Press Release has a lot of importance in the world of software and media marketing. Unfortunately, some digital marketers have yet to explore this strategy. Last year, purchase of PR was finalized is $841 Million. This shows that how valuable press release is. This is a loud and clear message to all those companies and brands who underestimate this strategic plan. The press release is triumphant in making it stand out in the software world. Attachments, assets, resources are some important things which accompany press release so that its value can shoot.

Press release differs from news stories:

Press release and news stories are two different things. Don’t mix them up. A press release states only facts and figures. They talk about professionalism and expertise concerning brand’s voice. For example, suppose a brand releases a new product in the market. Now, a press release will mention its both positive and negative aspects. They enlighten the readers with every minor detail.

Press Release was, is and will remain one of the strongest strategies to promote content in the digital world.

Because Key Customers Matter the Most

Near the end of the year is kind of hectic time for those working in sales or marketing field. Some are still busy with campaigns and strategies for holiday season hoping it would be good enough to cover the target sales. It is also time to review and do evaluation the performance throughout the year. Don’t forget that there will be new challenges for next year and what you need may be changing the perspective.

For many years, sales and marketing field has been driven by sales leads. Marketing department focuses on the right strategies to create sales leads and the sales department are doing whatever it takes to turn leads into sales. Lead-based approach has become a dogma in business world for as long as we know. But the world is changing and so is the business world. Account-based marketing would be much better approach to meet today’s and future’s business environment. Rather than focusing on individual leads, this new approach focusing to compile all leads from one company in a single account. Kapta brings this approach into a higher level through its Account-Based Customer Success. This is a new platform combining two powerful approaches: Account-based Marketing and Customer Success.

Kapta as the leading enterprise key account management platform is built based on the idea that trusted relationship between account managers and customers is the key of optimum sales. This platform comes with powerful features to combine account-based leads management with customer relationship management. This platform allows account managers and key customers to create joint success plan. Account manager will get real time update to track and review how the commitments are delivered to key customers. In this highly competitive business environment, maintaining key customers’ loyalty is highly crucial and this platform, will help you do the work efficiently.

The Right Ways to Use Social Media to Promote Your Business

It is a common knowledge now that social media is one of the most effective ways to put your business on the map. Unfortunately, since everybody else is currently doing the same thing, you are going to be left behind if you use social media in the wrong way. Thankfully, you don’t have to manage your social media alone since there are many digital marketing services that offer excellent social media packages. They will help you utilize social media in the best ways possible so that you can earn the benefits.

Use a Platform Where Your Targeted Customers Are

People are basically living in the internet nowadays. So, it is no wonder if there are so many social media available nowadays. The good news is, you don’t have to use all of them because it is just going to be a waste of time. Do some researches first to find where your target customer and those are where you should promote your business.

Make Sure the Message Is Heard by the Right Person

Posting in social media is very easy. But if the content is wrong, it won’t be enough to convince the public to choose you over other businesses. Besides, even though you have chosen platforms that are used by your target customers, it is still not a guarantee that they will read what you post.

This is where social media packages will play its role. Every platform will have different ways to reach your target customers and this is the challenging part. You need to make sure that your posts and advertisements will be read by people who are willing to take action about it. This way, you will not waste your money for social media advertisement that doesn’t work. Besides, since it is highly possible that you will need to manage more than one account to reach more customers, don’t be afraid to get help from professionals who really know what they are doing.

Benefits Of Trademark Registration In India

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In the Indian Union, trademark (brand name) rights arise through use as a trademark. There is no legal requirement to register a trademark. However, there are multiple benefits to having a trademark registered with the Indian Trade Marks Registry (TMR).

Trademark registration is perhaps the most important piece of a company’s intellectual property protection program. Without trademark registration, a company relies solely upon common law rights in the geographic area in which it uses the trademark. Most significantly, without registration, a latecomer may register a mark identical or similar to the company’s mark. This registration by another user may block the expansion of the company’s use of its trademark in other areas or may block the company’s later attempt to register its trademark. That’s definitely a hard pill to swallow for the company which could have averted these problems with early registration. If the company had registered it prior to the other user, the TMR would have denied the other’s same or confusingly similar trademark. In addition, the company would always have rights superior to the latecomer, and would not be blocked in its expansion plans.

In addition to the above, trademark registration benefits include:

o Trademark registration provides constructive notice of the registration, and defeats a claim that an infringer did not know that the company’s trademark was registered;

o Trademark registration establishes jurisdiction to file a trademark infringement action at plaintiff’s place of business;

o Trademark registration may be the basis for awarding damages;

o Trademark registration establishes the presumptive right of the trademark owner to use the trademark throughout the country;

o The presumptive right can become incontestable with use of the mark within five years and one month;

o Other companies that conduct a trademark search prior to adopting a trademark would most likely NOT adopt a mark closely the same or similar to the company’s trademark;

o A registration on the Trademarks Register can be the basis for the seizure of counterfeit or infringing merchandise; and

o For those companies that wish to expand internationally, the date of registration may be used as the priority date in other countries, if they are a member of an international treaty, such as the Paris Convention.

Beyond Buzz Reviews New Crowdfunding Ideas

Beyond Buzz is a marketing firm located in Hollywood that helps people turn their ideas into lucrative crowdfunding projects. Launch a successful crowdfunding project takes time, money, and a unique idea. Beyond Buzz helps entrepreneurs with the complex setup, crowdfunding launch, and all the crowdfund promotions necessary to raise any significant funding.

You can use BeyondBuzz.com to help you launch a crowdfunding project on Kickstarter or Indiegogo. The process of hiring Beyond Buzz can range from one day to several days, depending on where you are at with your crowdfunding idea and project. If you have many ideas and are not sure what kind of crowdfunding project you’re going to launch then you may not be ready to partner with Beyond Buzz right away. However, if you already have a project idea that you want to crowdfunding soon or even have active project then you will be approved much faster.

Beyond Buzz only partners with projects that it believes they can help make successful. This is sometimes difficult due to the diverse nature of crowdfunding. There are many gadgets or widgets that one would not think could raise hundreds of thousands of dollars, yet we all know cases where that’s exactly what happened. This makes the Beyond Buzz review process important because they use data from previous projects as well as changes in crowdfunding trends to determine not only how much you can raise, but what is required to help you get there.

Partnering with BeyondBuzz.com can give you a serious edge when it comes to crowdfunding. From the very beginning all the crucial steps to having a winning project are covered by their team. Beyond Buzz use their experience to help you setup a project page that converts new visitors into backers, and also how to structure the pricing to maximize funding. After the project page is setup correctly you are ready for pre-launch marketing to generate some buzz.

Once Beyond Buzz is finished helping you set up a great project page and sets the foundation for marketing, you’re now ready for your first full blown crowdfunding launch! Once you press Live on your Kickstarter or Indiegogo page then there’s no going back. You’re now showcasing your idea to the world. The next step of course is to let the whole world know that you exist, especially the right audiences.

BeyondBuzz.com then targets your best audiences and launches an aggressive crowdfunding promotion. This is where most crowdfunders really feel that Beyond Buzz brings much needed value to the table. They are able to promote your project on social media, launch Facebook ads, and pitch your project to the media. After your project is funded you’ll track all the funding from Beyond Buzz’s efforts and share a percentage of the sales they brought you. Although the review process can be intimidating at first, partnering with Beyond Buzz is simple and rewarding. If you’re launching a project on Kickstarter or Indiegogo then make sure to have Beyond Buzz review your idea and help you with the entire process.