Because Key Customers Matter the Most

Near the end of the year is kind of hectic time for those working in sales or marketing field. Some are still busy with campaigns and strategies for holiday season hoping it would be good enough to cover the target sales. It is also time to review and do evaluation the performance throughout the year. Don’t forget that there will be new challenges for next year and what you need may be changing the perspective.

For many years, sales and marketing field has been driven by sales leads. Marketing department focuses on the right strategies to create sales leads and the sales department are doing whatever it takes to turn leads into sales. Lead-based approach has become a dogma in business world for as long as we know. But the world is changing and so is the business world. Account-based marketing would be much better approach to meet today’s and future’s business environment. Rather than focusing on individual leads, this new approach focusing to compile all leads from one company in a single account. Kapta brings this approach into a higher level through its Account-Based Customer Success. This is a new platform combining two powerful approaches: Account-based Marketing and Customer Success.

Kapta as the leading enterprise key account management platform is built based on the idea that trusted relationship between account managers and customers is the key of optimum sales. This platform comes with powerful features to combine account-based leads management with customer relationship management. This platform allows account managers and key customers to create joint success plan. Account manager will get real time update to track and review how the commitments are delivered to key customers. In this highly competitive business environment, maintaining key customers’ loyalty is highly crucial and this platform, will help you do the work efficiently.